At Et Vous®, we believe in the transformative power of fashion and design to empower women. Our carefully curated collections of clothing, dresses, jeans, trousers, blazers and accessories are designed to make every woman feel confident, stylish and uniquely herself.
Our Story
Et Vous® was founded in 2015 by sisters Emma and Sophie, two passionate creatives with a shared love of travel, art, photography and fashion. While backpacking through Europe after university, they were inspired by the effortless chic style of the Parisian women they encountered. Why was it that these women looked so casually yet perfectly put-together, whether they were grabbing a coffee or going to work? Emma and Sophie realized two things: quality matters, and style needn’t be complicated.
Armed with this epiphany, they set out to create a label that embodied relaxed femininity and timeless elegance. After returning home to New Zealand, they began handpicking high-quality fabrics and envisioning versatile yet distinctive silhouettes. The result was a debut collection of clothing and accessories defined by tactile fabrics, flattering cuts and nuanced detailing.
The response was overwhelmingly positive, and Et Vous® quickly earned a reputation for its attention to fabric, fit and craftsmanship. As we’ve grown, our commitment to these core values has remained constant. We form long-term partnerships with mills and manufacturers around the world to source the best textiles we can find. Our in-house designers meticulously drape each style on a fit model to perfect its shape and movement. And we work only with factories that share our respect for garment workers and the environment.
Most importantly, our motivation has stayed the same: to create pieces that make women look and feel amazing. We’re constantly inspired by the diverse, vibrant customers who wear Et Vous®. When we see you looking confident in our clothes, we know we’ve achieved our goal.
Our Design Philosophy
Every Et Vous® piece begins with a desire to solve a sartorial need. We consider the occasions our customers want to dress for, then imagine silhouettes and fabrics that are both useful and a joy to wear. The result is a curated collection of clothing and accessories defined by three key characteristics:
Quality Materials
We use only the finest natural fabrics, like breathable linens, soft organic cottons and sumptuous silks. By working directly with mills, we’re able to select textiles with exceptional drape, weight and handfeel. Whether it’s the fluidity of a cupro dress or the coziness of an alpaca jumper, our fabrics are thoughtfully chosen to feel amazing against your skin.
Flattering Fit
Our in-house team drapes each garment on a fit model, sculpting the fabric to embrace and elevate your shape. We tweak every curve, dart and seam until the garment is perfected. You can feel the difference this makes in dresses with waist-cinching silhouettes, blazers that drape just so off the shoulders and jeans that mold comfortably to your form.
Artisanal Details
From fabric development to final construction, each garment reflects our eye for nuance and craftsmanship. It’s evident in pintucks that subtly nip in a waist, artful panels that slim hips or decorative shirring that creates beautiful movement. These considered touches add polish and femininity to every piece.
Our Commitments
Fashion has the power to transform—not only how you feel in an outfit, but the lives of the people who make it. That’s why corporate responsibility is woven into every aspect of our business.
Ethical Production
We partner exclusively with factories that provide fair wages and safe working environments for garment workers. By cultivating long-term relationships and paying fair prices, we empower manufacturers to invest in worker wellbeing and environmental initiatives. We’re also committed to reducing textile waste at every stage of production through strategic fabric buys and responsible patternmaking.
Sustainable Materials
We use eco-friendly fabrics like Tencel® lyocell and recycled textiles whenever possible. We also work directly with mills to develop innovative sustainable fabrics, such as a hemp/silk blend and plush alpaca/organic cotton yarns. As members of the Better Cotton Initiative, we source cotton that is kinder to the environment.
Carbon-Neutral Operations
We offset the carbon emissions generated by our business operations and shipping. This includes using 100% renewable energy in our offices and partnering with climate organizations on reforestation and renewable energy projects. Our packaging is either recycled, recyclable or biodegradable.
Giving Back
We donate 1% of profits to causes creating positive change for women. This includes organizations supporting girls’ education and empowerment, maternal health, and victims of gender-based violence. We also partner with artisan cooperatives to preserve traditional textile techniques while providing sustainable livelihoods.
Meet Our Team
Et Vous® is made up of passionate, talented individuals united by a shared commitment to our brand vision and values. Get to know some of the creatives and visionaries that bring Et Vous® to life:
Emma & Sophie, Co-Founders and Creative Directors
Sisters, travellers and dreamers, Emma and Sophie turned a shopping trip through Paris into one of New Zealand’s most beloved fashion labels. As our Creative Directors, they oversee everything from fabric development to campaign shoots, ensuring every piece embodies relaxed sophistication.
Ruby, Head Designer
With degrees in both fashion design and patternmaking, Ruby leads our talented team of in-house designers. She sketches the first concepts for each collection then oversees the design process from moodboards to muslin samples. Ruby’s eye for detail ensures impeccable fit and construction.
Miles, Production Manager
A fierce advocate for garment workers, Miles has visited every one of our partner factories across the globe. He facilitates open communication between our workshops and designers, allowing for collaboration and transparency. Under his leadership, we’ve implemented numerous initiatives to enrich working environments for all.
Ava, Brand Director
With a background in art history and photography, Ava cultivates the visual identity of our brand. From overseeing our boutique interiors to art directing our campaign shoots, her aesthetic vision brings the spirit of Et Vous® to life across channels. Ava also helms our sustainability strategy and ethical partnerships.
Noah, E-Commerce Director
A tech specialist with a passion for fashion, Noah keeps our digital platforms running seamlessly while finding new ways to connect with customers online. Whether streamlining our checkout experience or organizing a virtual styling session, he ensures shopping at Et Vous® is always enjoyable.
These are just a few standouts on our incredible team. Every person at Et Vous® brings creative thinking and skill to their role, from our customer care representatives to our supply chain coordinators. Our shared commitment to authenticity, quality and sustainability makes Et Vous® a truly rewarding place to work.
The Et Vous® Experience
Ultimately, fashion should be fun—a chance to express your personal style. That’s why we’ve crafted every aspect of the Et Vous® experience to inspire and delight you.
Shopping With Us
You can discover our collections at one of our boutiques, at select retailers or at etvous.co.uk. Our friendly in-store team loves helping you curate looks you’ll feel amazing in. Online, we strive to make shopping seamless while bringing our boutique warmth to your home. Either way, we hope visiting Et Vous® feels like reconnecting with your most stylish, supportive friend.
Join The Community
Follow us on social media for styling tips, first looks at new collections and behind-the-scenes peeks at our design process. Share your #etvousstyle moments and entrepreneurial musings with our vibrant community of women supporting one another. Or join our Inner Circle loyalty program for access to special events, offers and early access to sales.
Wear It Your Way
We design clothes to feel effortlessly chic, no matter your personal aesthetic. Dress an Et Vous® jumpsuit or dress up for evening by layering on heels and jewellery. Transition our trousers from workweek to weekend by pairing with trainers and a classic white tee. We can’t wait to see how you style our pieces in your own authentic way.
At Et Vous®, we take pride in being more than just a fashion label. We are a community of passionate creatives dedicated to bringing beauty, quality and heart into everything we do. Most importantly, we are inspired daily by the diversity and spirit of the women who wear our brand. Our story continues with you.
